Digital marketing is the process of connecting with people (Audience) through internet, electric powered devices and billboards. or
It is the act of using digital technologies and the internet to advertise or promote services, products, and brands. This involves all forms of digital promotion, including social media, search engines, emails, and websites. There are two types of marketing.
- Traditional marketing, and
- Online marketing
Digital Marketing vs Traditional Marketing: Key Differences
Traditional promotions uses offline method which includes radio, billboards, televisions printed ads. This type doesn’t give a feedback channels to its audience ( more like one way). Examples includes newspapers television commercials. while
Internet marking involves promotions on online platforms like Apps, websites, social medias and emails. it gives it’s audience access for feedback and also provides real time engagements. Examples includes, Seo, Search engine marketing, Email marketing
Digital marketing, with its real-time analytics and global reach, enables personalized engagement that traditional methods often lack. Meanwhile, traditional marketing still holds power through trust-building mediums like print and TV, especially for local audiences.
In conclusion, although both approaches differ significantly, combining their strengths creates a more balanced and effective marketing strategy. Therefore, businesses should leverage the immediacy of digital tools while maintaining the credibility of traditional channels.