Technical SEO is like making sure your blog’s engine is running smoothly under the hood. If your site is slow, broken, or unreadable to search engines, it won’t rank well no matter how good your content is.
7 Essential Technical Seo You Must Know
As a digital marketing beginner in 2025, here are the list of the 7 must know essentials of technical seo and the brake downs
- Check Your HTTPS Status
- Why it matters: HTTPS keeps your site secure and builds trust.
- How to check: Look for a padlock in the browser bar or use tools like Why No Padlock.
- Fix: Ensure SSL is active via your host (e.g., Hostinger).
- Check for Duplicated Content & Pages
- Why it’s critical: Duplicate content confuses search engines and harms rankings.
- Tool suggestions: Siteliner, Copyscape, or Screaming Frog
- Fix: Use canonical tags or delete/redirect duplicate pages.
- Find & Fix Crawl Errors
- Definition: Crawl errors occur when search engines can’t access your pages.
- Tool: Google Search Console Coverage report
- Fix: Correct broken links, server errors, or blocked pages in robots.txt.
- Enhance Website Performance
- Why it matters: Speed is a major ranking factor and affects user experience.
- Tools: GTmetrix, PageSpeed Insights.
- Fixes: Compress images, use caching plugins (e.g., WP Rocket), lazy load media.
- Fix Broken Internal & External Links
- SEO impact: Broken links hurt crawlability and user trust
- Tool: Broken Link Checker plugin or Ahrefs
- Fix: Update or remove outdated links
- Fix Mobile Responsiveness
- Why it matters: Google uses mobile-first indexing.
- Test: Google’s Mobile Friendly Test.
- Fix: Choose a responsive theme (like Hemingway in WordPress), avoid large images or tiny text.
- Add Structured Data
- Definition: Code that helps search engines understand your content (e.g., product reviews, articles).
- Tools: Schema.org, Google’s Rich Results Test
- Use cases: Add FAQ schema to blog posts or Article schema for SEO boost.
