Hi, I’m Thankgod Chimaije, a digital marketing enthusiast currently learning, providing hand on project and building practical skills in brand strategy, digital campaigns, and content creation. I am passionate about using creative marketing approaches to help brands grow.
Objective
This portfolio showcases my hands-on learning projects and case studies. Each project reflects my developing skills in marketing analysis, campaign planning, and digital strategy across different industries.
In today’s competitive marketplace, brands must continuously innovate to capture attention and build loyalty. This article highlights the key marketing strategies, digital approaches, potential growth opportunities and my hand on project for four distinct brands: Barbie, Liquid Death, Grand Theft Auto VI, and Purple Mattress.
Barbie: Hand on project
Barbie is a fashion doll created by Mattel in 1959, designed to inspire imaginative play. Over the years, she has become an iconic figure, evolving to reflect diverse careers, body types, and cultures, remaining a symbol of empowerment and creativity.
Key Marketing Strategies
- Free Picture Barbie Customization:Allowing children to customize their own Barbie dolls to boost engagement.
- Targeting Kids to Influence Parents: Leveraging children’s interest to drive parental purchases.
- Creating Awareness through Influencers and Social Buzz: Using popular figures and online chatter to build excitement.
- Signature Brand Color: Using a consistent, recognizable color palette to strengthen brand identity.
Current Digital Approach
- Doll Cartoon Ads: Keeping kids entertained and engaged with animated content.
- Introducing Ken as a Brand Ambassador:nExpanding the brand’s inclusivity and appeal.
- Accepting Customized Doll Orders: Allowing customers to personalize their dolls for a unique experience.
- Hosting Audience Town Halls: Building a community feeling through interactive gatherings.
Potential Opportunities
- Child-Free Doll Competitions: Running competitions to boost brand recognition.
- Discounts on Personalized Dolls: Encouraging custom orders with special offers.
- Buy-and-Scratch Prize Opportunities: Creating interactive purchase experiences to increase engagement.
Liquid Death: Hand On Project
Liquid Death is a water brand founded in 2017, known for its bold “Murder Your Thirst” slogan. It sells still and sparkling water in tall cans and promotes eco-friendly packaging.
Key Marketing Strategies
- Unique Packaging: Distinct designs that set them apart from traditional beverage brands.
- Creating a Bigger Perception than Just Water: Building an image that Liquid Death is more of a lifestyle than a drink.
- Attention-Grabbing Product Names: Crafting bold, memorable product names to spark interest.
- Used 3D Printed Facebook Ads: Innovative ads to provoke audience reactions.
- Featuring Kids in Ads: Adding a rebellious twist by showcasing kids drinking from Liquid Death cans.
Current Digital Approach
- Collaborations with Mineral Brands: Strengthening brand positioning through partnerships.
- Showcasing User-Generated Content: Using customer posts to validate product durability and appeal.
- Selling Merchandise: Building an ecosystem with clothing and reusable items.
- Membership Programs: Offering discounts on merchandise and festival events.
Potential Opportunities
- Prize Promotions to Boost Sales: Incentivizing purchases with winning opportunities.
- Accepting Personalized Clothing Designs: Expanding the brand’s lifestyle presence through customizable merch.
- Developing a Dedicated App: Allowing customers to easily find and purchase products.
Grand Theft Auto VI (GTA VI)
Grand Theft Auto VI (GTA VI) is the highly anticipated next installment in Rockstar Games’ iconic open-world action series. Set to feature a vast, immersive world and innovative gameplay, GTA VI is expected to build on the success of its predecessors with new characters, locations, and an engaging storyline.
Key Marketing Strategies
- Influencer and Gamer Collaborations: Driving excitement through gaming personalities.
- Leaking Secrets Intentionally: Stirring conversations and building hype with controlled leaks.
- Action-Packed Video Ads: Keeping fans eager and expectant.
- Unspecified Release Dates: Adding to the anticipation by withholding launch information.
Potential Opportunities
- Paid Early Access Options: Monetizing the excitement by offering early gameplay.
- Increasing Earned Media: Encouraging user-generated memes, videos, and discussions.
Purple Mattress: Hand On Project
Key Marketing Strategies
- Eye-Catching, Entertaining Ads: Making mattress shopping fun and memorable.
- Science-Backed Innovation: Demonstrating product superiority through scientific claims.
- Competitor Comparisons: Highlighting quality differences to position Purple as a better option.
- Free Shipping and Risk-Free Returns: Removing friction from the buying process.
Current Digital Approach
- Behind-the-Scenes Reviews: Building trust with transparent content.
- Offering High Discounts: Driving conversions through attractive pricing.
- 100-Night Free Trials: Providing confidence to hesitant buyers.
- Detailed Mattress Visuals: Clarifying product features through imagery.
Potential Opportunities
- Expanding to Single and Kids’ Beds: Tapping into new customer segments.
- Boosting Audience Engagement: Increasing brand loyalty through community-building activities.
- Growing the Ecosystem: Adding complementary products like sheets and pillows.