A content funnel guides potential customers through their journey, from awareness to action. Initially, it captures attention using engaging and relevant material.
As users grow interested, the funnel offers deeper value, building trust and positioning your brand as a helpful resource. This encourages continued interaction.
Furthermore, consistent and informative content strengthens relationships. It nurtures leads, making them more likely to consider your product or service when the need arises.
Finally, well-crafted content supports decision-making. As a result, users are more confident and ready to convert. There are three main funnel which are tofu, mofu, and bofu.
Top Of Content Funnel
Top of the funnel (TOFU) attracts a wide audience by raising awareness. It focuses on providing value and answering broad questions.
At this stage, the goal is to educate and spark interest without promoting a product directly. As a result, it builds trust and encourages further engagement.
Tactics
- Social and influencer marketing
- Digital public relations
Contents
- blog post
- infographics
- social media contents
- podcasts
Metrics
- media engagements
- downloads
- brand mentions
Middle Of Funnel content
Middle of the funnel (MOFU) content nurtures leads by offering solutions and showcasing expertise. At this stage, prospects are evaluating options.
Therefore, content should build trust and demonstrate value. Webinars, case studies, and comparison guides help educate users and move them closer to a buying decision.
Tactics on Middle Of Funnel content
- demo and free trial
- classes on workshops
- Email promotions
Content
- production demo videos
- research reports
- online classes
Metrics
- email promotion engagements rate
Bottom Of Content Funnel
Bottom of the funnel (BOFU) content targets prospects ready to make a decision. It focuses on removing doubts and encouraging conversion.
At this stage, content should highlight benefits, offer proof, and guide users toward action. Strong calls-to-action, free trials, and pricing pages are essential for closing the sale.
Tactics
- live demo
- limited time offers and discounts
- customer happy stories
Content
- competition comparison
- discount codes and coupon
Metrics
- purchase conversions
- cart abandonment rate
Leave a Comment